Three I's: inspire, influence, illuminate.
This is a Brand Identity project for an ambitious young entrepreneur, helping her progress her salon business and beyond.
Her dreams are big, and they are fueled with strong ambition. Entrepreneur Courtney Martin has had a lifelong dream of opening her own salon with intentions of not only beautifying, but igniting the inner beauty in others through confidence.
Starting from an understanding of this mission, the logo mark was always meant to have a joyful but confident feel. The choice to hand letter the mark was made when the intention became to mimic the freeform of long hair. Courtney also loves the look of fashion sketches, so my hopes were to have a logo that could be used in this style later on as well. Leaving the ends of the letters extended also allows for its' use on other collatoral later on to be extended, creating a sense of "infinity" with the word itself.
"We believe in the kind of beauty that is contagious; the kind that illuminates and inspires those around you."
Visit the website at infinitisalon.com. All rights reserved.
Project in Progress, but here is a sneak peak!
I'm fascinated when pixels can capture and recreate a sentiment that brings your right back to the moment the photograph was taken in. These side projects are explorations in amplifying characteristics of these moments through lifestyle photography, portraits, and landscape photography.
Below are some examples of Visual Content created for Bioré Skincare and Cupcake Wine on Social Media.
This Brand Identity Project and Website Redesign was completed while interning at Makeway Agency.
The biggest challenge in this project was updating the library's logo to be modern, inviting, and unique to the library itself. After much research, the final spark was ignited upon entering the library and looking upward where a modern chandelier was displayed over the lobby. The design is built to represent the grand entrance of the library, while also alluding to stacked books.
The client's vision is to be a vibrant learning hub, creating opportunities to inform, educate and enrich the gates community.
Their mission is to provide information and entertainment through a variety of technologies, materials, programs, and services in ways that strengthen the Gates community and promote literacy, personal growth, discovery and enjoyment.
Visit the live site at gateslibrary.org. All rights reserved.
An ongoing project to rebrand a local church as they continue to grow as a community. Projects included branding, brochures, logos, screens, photography, and more.
